It's official! I'm never going to make a living as a web designer; but that's OK since my passion is photography! Still, the perfectionist in me struggles with not getting my website to look like I want it to.
I finished reading Fast Track by Dane Sanders, an accomplished wedding photographer from California. Dane spoke at Imaging USA about committing to being "All In" in the new year. I had heard the term "All In" used by UGA's Gymnastic team when they were on the hunt for their 10th NCAA championship title. They were "All In for 10" and they won the championship finishing the season with only one loss. Until I heard Dane speak I had never applied the mantra into my own endeavors; now, I'm "All In for 2010".
Fast Track is written to encourage the reader to look inside themselves and decide if they want to be a Free Lance Photographer or a Signature Brand Photographer or a hybrid of the two. The purchase price includes an online test that helps define where the reader is in their path and offers guidance as to the type of photographer they want to be. He also describes the Signature Brand photographer as one who centers their marketing around who they are not around the photography itself. The book is applicable not just to wedding photographers, but to all types of photographers. I'd certainly recommend it to anyone considering becoming a professional photographer or existing photographers wanting to refocus their business.
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